Suburban Inns Hires General Manager for Embassy Suites Grand Rapids Downtown

GRAND RAPIDS, Mich. July 18, 2018— Suburban Inns has named Brian Behler General Manager of its new Embassy Suites by Hilton in downtown Grand Rapids.

Brian Behler was previously the General Manager at the JW Marriott in Grand Rapids. Before that Behler was the director of rooms and the assistant general manager of the JW Marriott. Behler brings over 20 years of hospitality knowledge and experience to Suburban Inns.

“This is a great opportunity to join the Suburban Inns and Embassy Suites team in this role,” Behler said. “It’s an exciting time to be a part of the hospitality community in Grand Rapids and I look forward to helping Suburban Inns open another quality property in West Michigan.”

Behler will start at the Embassy Suites on July 18, 2018. The Embassy Suites is located at 710 Monroe, near the 6th Street Bridge. The 7-story hotel will have 250 rooms and 488 parking spaces. It will also feature a Big E’s Sports Grill on the first floor as well as a banquet and event space for up to 250 people. The hotel is slated to open in early 2019.

Now that Behler has been named the General Manager, he will begin building his management team with the following key positions being hired during the summer and fall: Director of Sales, Assistant General Manager, Chief Engineer, Executive Housekeeper, and various department staff supervisors. Eventually the hotel will employ nearly 200 people. All positions will be advertised on Suburban Inns web site (

“Brian and I share a passion for providing exceptional hospitality in West Michigan,” Peter D Beukema, CEO of Suburban Inn said. “This, coupled with our company and family values, makes Brian a natural fit within the Suburban Inns family.”

About Suburban Inns

Founded in 1979, Suburban Inns develops, owns and operates award-winning hotels and restaurants in Holland, Grand Rapids, and Midland. Its hotels consistently rank in the top tier of their franchises for customer service and quality, winning some of the top awards in North America. For more information, visit


Contact: Bob Flavin, Corporate Director of Marketing

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