Your Great Lakes Escape.
Your Great Lakes Escape.
Your Great Lakes Escape.

Our History.

Founded in 1979 by Peter R. and Carol Beukema, Suburban Inns develops, owns, and operates seven hotels in Michigan: the Hampton Inn of Holland, the Holiday Inn Express of Holland, the Holiday Inn Express of Grand Rapids SW/Grandville, the Holiday Inn of Midland, the Courtyard Marriott of Holland, Hilton Garden Inn Grand Rapids East, and Embassy Suites Grand Rapids Downtown. Suburban Inns also owns and manages Big E’s Sports Grill in Holland, Midland, and Grand Rapids as well as Sharkee’s Bar and Grill in Holland.

Work Inn Progres.

More than just providers of quality hospitality service, Suburban Inns’ design and construction team has decades of experience crafting the very framework of unforgettable experiences. By ideating and building the very same properties we staff, Suburban Inns ensures a start-to-finish commitment to excellence. Where others outsource ideas and hard work, we believe the best resources are found within.

A team of leaders.

Grounded in a tradition of reliability, trust, and the never-ending desire to improve and succeed, our highly-accountable leadership team and esteemed associates are driven by the vision to maximize the value of every asset. This results in premium returns on investment and phenomenal guest satisfaction.

Executive Team.

  • Jessica Babcock

    Vice President of Human Resources

    After 20 years, Jessica Babcock uses her wide hospitality experience as Vice President of Human Resources.
  • Bill Lucas

    VP of Operations

    With his extensive background in hotels and drive to be the best, Bill consistently helps our hotels achieve their goals as VP of Hotel Operations.
  • Danielle Matz, CPA

    Chief Financial Officer

    Being a licensed Certified Public Accountant and having an extensive background in Commercial Real Estate and Property Management, Danielle helps to lead the Accounting team at Suburban Inns.


  • Kassi DeGroff

    Operations Administrative Assistant

    Having worked the front desk at multiple hotels, Kassi knows exactly what it takes to exceptionally assist in the hospitality industry.
  • Catherine Novak

    Accounts Payable

    Whether she was managing the front desk or guest experiences, Catherine’s time at Suburban Inns has equipped her to excel on our accounting team.
  • Kathleen Kooyers

    Accounts Receivable

    From Japanese transplants to the Whitecaps, Kathleen’s extensive resume helps her succeed on Suburban Inns’ accounting team.
  • Lori Varner

    Corporate Director of Sales

    From a career in broadcasting, Lori now spreads Suburban Inns’ message by leading sales.
  • Ken Arens

    Corporate Director of Revenue Management

    From warehousing to managing Holland’s Hampton Inn, Ken’s career has led him to become Suburban Inns’ Director of Revenue Management.
  • Brianna Wesley

    Human Resources Manager

    Joining our team shortly after college graduation, Brianna's background in recruiting and being on the board for her dance troupe allows her the flexibility to stay up to date on the ever changing HR landscape.
  • Melissa Williams

    Human Resources Manager

    With 11 years of recruiting in the Hospitality industry, Melissa understands what it takes to continue to grow our responsible, quality, and helpful staff.
  • Jim Bollman

    Purchasing Agent

    By connecting Suburban Inns with essential resources, Jim is part of our continual growth and service.
  • Chris Wheeler

    Director of Facility Maintenance /IT

  • Hilary Elliott

    Payroll Coordinator

  • Yuko Essebaggers

    Staff Accountant

At Suburban Inns, we strive to be:


Every team member looks beyond their specific job description to consider the broader company goals. Team members own and are accountable for the company’s reputation. This way, when Suburban Inns succeeds, everyone on the team does, too.


From food presentation to the mattress in each room and the friendly response of a team member, quality is evident in all that we offer. Suburban Inns’ hotels consistently place in the top 15% of our franchise brands, based on guest surveys for taste and presentation of meals, the fit and finish of our rooms and the quality of public spaces.


The essence of the hospitality industry is to serve others, putting service over self. A helpful spirit is infused in our company culture by everyone living our trademarked phrase “every employee is empowered to exceed your expectations!”®


Our quality ratings are consistently among the top of our brands worldwide, and we’re proud of our team’s many accomplishments. We always push to go above and beyond to exceed guest expectations at every turn. With our staff and management team living this philosophy, together we’ve been awarded some of the top honors in our industry, including:

  • Embassy New Build of the Year 2019 (Embassy Suites Grand Rapids Downtown)
  • Courtyard Hotel of the Year 2019 (Courtyard Holland Downtown)
  • 101 Best and Brightest Companies to Work for 2016–2021
  • Grand Rapids Business Journal 40 Under 40 2019 (Jessica Babcock, Vice President of Human Resources, Suburban Inns)
  • Elite Award for Work Life Balance 2019 (101 Best and Brightest Companies to Work for in West Michigan)
  • Grand Rapids Business Journal 40 Under 40 2018 (Peter D. Beukema, Chief Executive Officer, Suburban Inns)
  • 2016–2018 Holland Sentinel Bests of the Best Sports Bar (Big E’s Sports Grill)
  • 2016–2018 Holland Sentinel Bests of the Best Hotel (Courtyard by Marriott Holland Downtown)
  • Hotel Success Award (Hilton Garden Inn)
  • General Manager Merit Award (Nick Haughton, GM, Hilton Garden Inn)
  • Diamond General Manager of the Year (Grant Hirst, GM, Courtyard by Marriott Holland Downtown)
  • IHG’s Best of the Best Guest Experience Champion of the Year (Grant Hirst, GM, Holiday Inn)
  • Hotel Magazine’s “20 GMs to Watch List” (Grant Hirst, GM, Courtyard by Marriott Holland Downtown)
  • MLTA Sales and Marketing Star of the Year 2018 (Lori Varner, Corporate Director of Sales)
  • Courtyard Direct Sales Leader of the Year 2018 (Lori Varner, Corporate Director of Sales)
  • Diamond Circle Award (Courtyard by Marriott Holland)
  • Overall Satisfaction Award (Courtyard by Marriott Holland)
  • Staff Service Award (Courtyard by Marriott Holland)
  • Arrival Experience Award (Courtyard by Marriott Holland)
  • Intent to Recommend Award (Courtyard by Marriott Holland)
  • Room Cleanliness Award (Courtyard by Marriott Holland)
  • Marriott Platinum Circle Award (Courtyard by Marriott Holland)
  • Eleven Quality Excellence Awards
  • Eight Torchbearer Awards
  • One S.M.A.R.T Service Excellence Award
  • One Circle of Excellence Award (Hampton Inn)
  • Best Sports Bar voted by the Great Lakes Bay Regional CVB (Big E’s Sports Grill)
  • Number one ranked Holiday Inn (Midland) in the state of Michigan
  • Top 20 Holiday Inns in all of the Americas
  • Top five Courtyard by Marriott hotels in the brand

West Michigan's Best and Brightest Companies to Work For 2019 Elite WinnerHello West MichiganMichigan Restaurant & Lodging Association