Your Great Lakes Escape.
Your Great Lakes Escape.
Your Great Lakes Escape.

Our History.

Founded in 1979 by Peter R. and Carol Beukema, Suburban Inns develops, owns, and operates seven hotels in Michigan: the Hampton Inn of Holland, the Holiday Inn Express of Holland, the Holiday Inn Express of Grand Rapids SW/Grandville, the Holiday Inn of Midland, the Courtyard Marriott of Holland, Hilton Garden Inn Grand Rapids East, and the Embassy Suites Grand Rapids Downtown. Suburban Inns also owns and manages Big E’s Sports Grill in Holland, Midland, and Grand Rapids as well as Sharkee’s Bar and Grill in Holland.

Work Inn Progres.

More than just providers of quality hospitality service, Suburban Inns’ design and construction team has decades of experience crafting the very framework of unforgettable experiences. By ideating and building the very same properties we staff, Suburban Inns ensures a start-to-finish commitment to excellence. Where others outsource ideas and hard work, we believe the best resources are found within.

A team of leaders.

Grounded in a tradition of reliability, trust, and the never-ending desire to improve and succeed, our highly-accountable leadership team and esteemed associates are driven by the vision to maximize the value of every asset. This results in premium returns on investment and phenomenal guest satisfaction.

Executive Team.

  • Peter D. Beukema CHA

    Chief Executive Officer

    Peter is the Chief Executive Officer for Suburban Inns. Peter’s work expands his family business and the communities he serves.
  • Jessica Babcock

    Vice President of Human Resources

    After 10 years, Jessica Babcock uses her wide hospitality experience as Vice President of Human Resources.
  • Randy Riemersma

    Sr. Vice President of Finance

    After 14 years here, Randy remains responsible for all facets of accounting for Suburban Inns.
  • Tom Welling

    Vice President of Developments and Facilities

    With exceptional experience in construction, Tom focuses on design, development, construction and property maintenance.
  • Bill Lucas

    Vice President of Hotel Operations

    With his extensive background in hotels and drive to be the best, Bill consistently helps our hotels achieve their goals as VP of Hotel Operations.
  • Jared Webb

    Director of Big E’s Operations

    Always a good sport, Jared keeps the good times flowing at Suburban Inns’ three Big E’s Sports Grill locations.
  • Steve Bosscher

    Vice President of Finance

    After working in the commercial banking industry for 14 years, Steve now serves as the Vice President of Finance with Suburban Inns.


  • Jeni VerHage

    Project Coordinator

    As project coordinator, Jeni helps keep the organization in Suburban Inns’ nearly 40-year old organization.
  • Jim Bollman

    Purchasing Agent

    By connecting Suburban Inns with essential resources, Jim is part of our continual growth and service.
  • Danielle Aboudib

    Project Manager

    Suburban Inns is always planning new and exciting projects, and Danielle helps stay on top of it all.
  • Dennis Timmons

    Information Technology Manager

    When Dennis is not out chasing storms and taking photos of them, he is helping put out all the IT storms at the Suburban Inns Properties.
  • Johnnie Hamstra

    Project Manager

    Raising buildings and expectations, Johnnie helps turn hospitality dreams into hospitable realities.


  • Bob Flavin

    Corporate Director of Marketing

    Well-versed in event programming, Bob manages marketing and promotions for Suburban Inns and Big E’s Sports Grill.
  • Kassi DeGroff

    Operations Administrative Assistant

    Having worked the front desk at multiple hotels, Kassi knows exactly what it takes to exceptionally assist in the hospitality industry.
  • Brogan Spaulding

    Human Resources Director Embassy Suites

    Part of Suburban Inns since his college graduation, Brogan now oversees payroll and the ever-changing operations of human resources
  • Brandon Hamstra

    Payroll Administrator

    Having worked at several hotels, Brandon’s commitment to hospitality is paying off as he leads daily payroll and HR operations.
  • Kathleen Kooyers

    Executive Assistant - Accounts Receivable

    From Japanese transplants to the Whitecaps, Kathleen’s extensive resume helps her succeed on Suburban Inns’ accounting team.
  • Catherine Novak

    Executive Assistant - Accounts Payable

    Whether she was managing the front desk or guest experiences, Catherine’s time at Suburban Inns has equipped her to excel on our accounting team.
  • Lori Varner

    Corporate Director of Sales

    From a career in broadcasting, Lori now spreads Suburban Inns’ message by leading sales.
  • Sara Matheka

    Sales Manager

    With 15 years of experience with Suburban Inns, Sara understands how to sell Suburban Inns’ quality service.
  • Ken Arens

    Corporate Director of Revenue Management

    From warehousing to managing Holland’s Hampton Inn, Ken’s career has led him to become Suburban Inns’ Director of Revenue Management.
  • Bill LaFrance

    Corporate Executive Chef

    Using his full course of culinary experience to better our guests’, Bill keeps the sizzle in Suburban Inns’ kitchens.
  • Brianna Vaughn

    Human Resources Generalist

    Joining our team shortly after college graduation, Brianna's background in recruiting and being on the board for her dance troupe allows her the flexibility to stay up to date on the ever changing HR landscape.
  • Tara Bolhuis

    Executive Assistant/ Director of Special Projects

  • Melissa Williams

    Human Resources Manager

    With 11 years of recruiting in the Hospitality industry, Melissa understands what it takes to continue to grow our responsible, quality, and helpful staff.

At Suburban Inns, we strive to be:


Every team member looks beyond their specific job description to consider the broader company goals. Team members own and are accountable for the company’s reputation. This way, when Suburban Inns succeeds, everyone on the team does, too.


From food presentation to the mattress in each room and the friendly response of a team member, quality is evident in all that we offer. Suburban Inns’ hotels consistently place in the top 15% of our franchise brands, based on guest surveys for taste and presentation of meals, the fit and finish of our rooms and the quality of public spaces.


The essence of the hospitality industry is to serve others, putting service over self. A helpful spirit is infused in our company culture by everyone living our trademarked phrase “every employee is empowered to exceed your expectations.”


Our quality ratings are consistently among the top of our brands worldwide, and we’re proud of our team’s many accomplishments. We always push to go above and beyond to exceed guest expectations at every turn. With our staff and management team living this philosophy, together we’ve been awarded some of the top honors in our industry, including:

  • MLTA Sales and Marketing Star of the Year 2018 (Lori Varner, Corporate Director of Sales)
  • Courtyard Direct Sales Leader of the Year 2018 (Lori Varner, Corporate Director of Sales)
  • Intent to Recommend Award (Courtyard by Marriott Holland)
  • Room Cleanliness Award (Courtyard by Marriott Holland)
  • Marriott Platinum Circle Award (Courtyard by Marriott Holland)
  • 101 Best and Brightest Companies to Work for 2016, 2017 and 2018
  • Eleven Quality Excellence Awards
  • Six Torchbearer Awards
  • One S.M.A.R.T Service Excellence Award
  • One Circle of Excellence Award (Hampton Inn)
  • Best Sports Bar voted by the Great Lakes Bay Regional CVB (Big E’s Sports Grill)
  • Number one ranked Holiday Inn (Midland) in the state of Michigan
  • Top 20 Holiday Inns in all of the Americas
  • Top five Courtyard by Marriott hotels in the brand
  • 2016 and 2017 Holland Sentinel Bests of the Best Sports Bar (Big E’s Sports Grill)
  • 2016 and 2017 Holland Sentinel Bests of the Best Hotel (Courtyard by Marriott)
  • IHG’s Best of the Best Guest Experience Champion of the Year (Grant Hirst, GM, Holiday Inn)
  • Hotel Magazine’s “20 GMs to Watch List” (Grant Hirst, GM, Courtyard by Marriott Holland Downtown)

Hello West Michigan