Get to know us better

Our Beginning

Founded in 1979 by Peter R. and Carol Beukema, Suburban Inns develops, owns, and operates five hotels in Michigan: the Hampton Inn of Holland, the Holiday Inn Express of Holland, the Holiday Inn Express of Grand Rapids SW/Grandville, the Holiday Inn of Midland, and Courtyard Marriott of Holland. Suburban Inns also owns and manages Big E's Sports Grill in Holland and Midland, Michigan as well as Sharkee's Bar and Grill in Holland, Michigan.

Our Knowledge

With an extensive knowledge of the hospitality industry and over thirty years of firsthand experience, Suburban Inns is your choice for hotel and property management and development. Whether you are working on new construction projects or complete remodels, we at Suburban Inns can help. Our team of professionals will transform your project from a dream into a reality as we carry it from the design phase to completion.

Our Vision

Grounded in a tradition of reliability, trust, and the never-ending desire to improve and succeed, the company's highly-accountable leadership team and its esteemed associates are driven by the vision to maximize the value of every asset. This results in premium returns on investment and guest satisfaction.

Suburban Inns Achievements

At Suburban Inns, we believe that industry awards are reflective of the strength of our performance. We are proud of our many accomplishments of both our staff and our properties that we own and operate. It is our excellent customer service driven employees that make this possible.

Our Guest Service Manager at the Holiday Inn of Midland, Tricia Sentz, was awarded the Guest Service Star of the Year by the Michigan Tourism Association. Kari Young our Executive Housekeeper at the Holiday Inn of Midland, won IHG's Best of the Best Executive Housekeeper Award in 2013. Grant Hirst, our Assistant General Manager at the Holiday Inn of Midland, won IHG's Best of the Best Guest Experience Champion of the Year for Holiday Inn. Soshanna Steele was awarded the 2015 "Spirit of Hampton" Award which is one of the highest individual awards in the Hampton system.

Here at Suburban Inns, we push our entire staff to take “One More Step” and go above and beyond to not only meet, but also exceed guest expectations around every turn. With our staff and management team living into this philosophy, our hotels have been awarded some of the top honors in our franchises, including:

  • Ten Quality Excellence Awards

  • Three Torchbearer Awards

  • One S.M.A.R.T Service Excellence Award

  • One Circle of Excellence Award (Hampton Inn)

  • Big E's Sports Grill awarded Best Sports Bar voted by the Great Lakes Bay Regional CVB

  • Number one ranked Holiday Inn (Midland) in the state of Michigan

  • Top 20 Holiday Inns in all the Americas

  • Suburban Inns' quality ratings are consistently among the top of their brands, not only in their region, but also worldwide

Executive Team

Team Member

Peter R. Beukema

Founder & President

Peter R. Beukema and his wife Carol founded Suburban Inns, a family owned and operated hotel management company, in 1979. With over 30 years in the hospitality industry, Beukema continues to build top-quality and award-winning hotels throughout Michigan. He has owned and operated hotels that have successfully flown flags under some of the top brands and franchises in the hospitality industry.

Team Member

Brian Beukema

President of Property Development

Brian Beukema is the President of Property Development for Suburban Inns. Beukema oversees hotel and restaurant construction and remodels.

Team Member

Peter D. Beukema CHA

Chief Operating Officer

Peter Beukema is the Chief Operating Officer for Suburban Inns. Peter oversees the Operations, Company Expansion, Sales, Marketing, and Information Technology.

Peter has become extremely active in the community and in the industry by serving on the IHG Owners Association Board of Directors, Holland's Smart Zone Board. Peter also Chairs the IHG Rewards Club Committee for the IHG Owners Association. His past involvement includes serving on Holland's Tulip Time Board of Directors, working with Michigan Lodging Association, and and serving a three-year term (2009-2012) on the Board of Directors for the Bayshore Yacht Club.

Beukema attended Northwood University in Florida and then returned to Michigan where he plays an integral role in the expansion of the family business. He is married to his wife Michelle and has four amazing kids. Peter's hobbies include flying, boating, scuba diving, and losing golf balls.

Team Member

Lori Varner

Vice President of Sales

Lori Varner has been an employee at Suburban Inns for ten years. Her prior experience includes work for Arlington Hospitality as Regional Sales Director. She was also the Director of Marketing at Motor Coach. She has been responsible for sales and marketing for sixty hotels in sixteen states.

Varner has a degree in broadcasting from Delta College and Central Michigan University, She had a career in radio broadcasting for more than seven years. She is involved in the Holland Rotary Noon Club–once being the chairperson for their Fundraising Committee–and she was the former 5K Run/Walk Race Director for the Holland Rotary Run. She was President of the Holland Convention and Visitors Bureau Board of Directors up until 2013.

Team Member

Bob Flavin

IT/Communications Director

Bob Flavin is the IT/Communications Director for Suburban Inns. Flavin is responsible for all corporate communications and graphic design, including social media, website maintenance, Search Engine Optimization (SEO), and print media. He leads in the development of marketing plans and promotional items for the company's portfolio.

Flavin joined the Suburban Inns team in June of 2010 as a Guest Service Representative at the Holiday Inn Express of Holland, and he was selected as the Communications Director just a few months later. In 2011, he added to his role by taking on the day-to-day IT needs of the properties. Bob served on the programming committee for the Tulip Time Festival in Holland, Michigan from 2010-2013. This prestigious group has been ranked in ABA's “Top 100 Events” for over twenty years. Flavin is also the President of the Board of Directors with the Holland Young Professionals Organization.

Before his time at Suburban Inns, Flavin was a guest services, marketing, and video production intern for Gull Lake Ministries in Hickory Corners, Michigan. He earned his degree in Communications from Hope College in Holland, Michigan.

Team Member

Tom Welling

Director of Development and Facilities

Tom is the Director of Development and Facilities for Suburban Inns. He is focused on supporting the design, development, and construction of new properties. He also supports the ongoing maintenance of all of the existing properties.

Prior to joining Suburban Inns, Welling held management positions with multiple construction companies over the past eighteen years. He has managed the construction of projects that range from surgery centers to heavy industrial facilities to medical offices to restaurant and hotel facilities. Welling holds a BSE from the University of Michigan and has served in the United States Navy. He is married and has three sons.

Team Member

Kassi Fontaine

Operations Administrative Assistant

Kassi Fontaine started her hospitality career in 2009 at the front desk of the Holiday Inn Express in South Haven, Michigan. In 2013, she joined the Suburban Inns team by working front desk at the Holiday Inn Express in Holland, Michigan. In 2014, Kassi became the Operations Administrative Assistant to Peter Beukema.

Kassi holds a bachelor's degree in elementary education from Ferris State University. She currently resides in Holland with her husband, James.

Team Member

Kathleen Kooyers

Executive Assistant

Kathleen Kooyers came to Suburban Inns in March of 2016. Her prior experience includes working in a variety of environments ranging from paralegal, health care, direct sales, to marketing and accounting. She has worked in marketing positions at Steelcase and Haworth and international marketing with Japanese transplants for Magna Donnelly. She developed accounting and group sales experience working for 8 years at the West Michigan Whitecaps. On weekends she works front desk at Cook Valley Estates ~ a premier retirement community.

Kathleen graduated from Grand Valley State University with a B.S. degree in Business Administration. She also possesses a Master’s Degree in Business from Aquinas College with a concentration on Information Systems.

Team Member

Randy Riemersma

Chief Financial Officer

Randy received his Associate Degree from Davenport University and his BSBA Degree from Davenport University. Randy has worked for Carpenter Paper CO. performing all facets of their accounting and management area for thirty-one years. Randy started with Suburban Inns in 2004 taking charge of the accounting department with responsibility for all facets of the accounting for Suburban Inns.

Team Member

Brogan Spaulding

Human Resources Generalist

Brogan Spaulding joined the Suburban Inns team in 2015 following his Graduation from Ferris State University. He left Ferris with a Bachelor’s Degree in Business Administration with a focus in Human Resources Management, as well as a Minor in Small Business and Entrepreneurship.

Brogan oversees the finalization of Payroll, various day-to-day human resources activities, and is a certified American Red Cross CPR Instructor. Before working with Suburban Inns, he spent time working in both the restaurant and golf industry while completing his education.

Team Member

Sara Matheka

Sales Manager

Team Member

Jessica Babcock

Director of Human Resources

Jessica Babcock has been employed by Suburban Inns for over ten years. In those years, she has gained experience in all facets of hospitality operations from working at the front desk to managing a kitchen to managing a hotel. Today, she is the Director of Human Resources for Suburban Inns.

Babcock graduated from Grand Valley State University with a degree in Hospitality and Tourism Management and a minor in Business. She also holds a degree from Davenport University in Human Resource Management.

Outside of her employment with Suburban Inns, Jessica also completed an internship in food and beverage with the West Michigan Whitecaps and managed the front desk of the Grand Canyon North Rim Lodge for the Xanterra Parks and Resorts.

Team Member

Ken Arens

Director of Revenue Management

Ken Arens graduated with his Bachelor’s degree in business management from Davenport University. Prior to entering the hospitality industry, Ken spent 25 years with Haworth in warehousing and warehousing management systems. He has been with the Suburban Inns team for 8 years and prior to becoming the Director of Revenue Management he was the General Manager of the Hampton Inn of Holland.

Ken has been married to his wife Holly for 35 years and has three kids and four grandkids. In his spare time he enjoys trying and making craft beers, hiking, and coming up with amazing food dishes.