Suburban Inns has been selected to assist with renovation and rebranding of the McCalmly Plaza Hotel in Battle Creek.
The company was retained by Battle Creek Unlimited (BCU), an economic development organization for the City of Battle Creek, which took ownership of the McCamly Plaza Hotel on November 3, 2020 via 50 Capital Ave Development Corporation.
BCU plans a complete renovation and rebranding of the iconic 239 room property located in downtown Battle Creek. The property opened in 1981 as the Stouffer Battle Creek Hotel. The building is adjacent to the Kellogg Arena, a 6,500-seat concert and event venue, and across the street from the world headquarters of the Kellogg Company. Improvements will include new mechanical equipment, an exterior façade makeover, guest room renovations, and upgrades to the event space. BCU plans to bring two new internationally recognized hotel brands to Battle Creek and will contract with a hospitality management group to oversee day-to-day operations.
“We are eager to return this iconic property back to its glory with a complete refresh,” said BCU President & CEO Joe Sobieralski. “Having a modern, well-run, and updated hotel in the heart of downtown is essential to the economic prosperity and continued revitalization of downtown Battle Creek. This will not be a quick reprogram. We have several months of planning, design, and financing ahead of us. Our goal is to have the property renovated, rebranded, and opened in early 2022.”
Suburban Inns will bring its hotel and hospitality management experience to the effort. The second generation family business was founded in 1979 and designs, builds, owns and operates eight hotels in three different markets in Michigan – Grand Rapids, Holland, and Midland. Their award-winning hotels offer excellent service and amenities from the three largest premium franchised brands – IHG, Marriott, and Hilton.
“We are excited to assist Battle Creek Unlimited to develop, rebrand, renovate and position this property for future growth,” said Peter Beukema, CEO of Suburban Inns. “The property has tremendous potential due to its unique size, location, and event space. I am confident that this property can be transformed into a showpiece that’s a regional draw for Battle Creek.”
Joe Sobieralski, President & CEO, Battle Creek Unlimited, 269-962-7526
Tara Bolhuis, Executive Assistant/Director of Special Projects, Suburban Inns , 616-874-3434 x3161
About Battle Creek Unlimited
Established in 1972, Battle Creek Unlimited (BCU) is a private, non-profit corporation which serves as the economic development arm for the City of Battle Creek and manages the Fort Custer Industrial Park. The Fort Custer Industrial Park is home to over 80 businesses, including 25 international companies, and employs over 13,000 people. BCU’s mission is to build a strong community by driving strategic investment and job creation.
About Suburban Inns
Founded in 1979, Suburban Inns develops, owns and operates award-winning hotels and restaurants in Holland, Grand Rapids, and Midland. Its hotels include Holiday Inn Express, Holiday Inn, Hampton Inns, Embassy Suites, and Hilton Garden Inn. They consistently rank in the top tier of their franchises for customer service and quality, winning some of the top awards in North America. Suburban Inns also owns and operates Big E’s and Sharkee’s restaurants on many of its hotel properties.